The ubiquitous face mask does more than protect against viral spread; it also changes the way we look at one another—and thus symbolizes the mystery of customer behavior in the pandemic. Several new McKinsey research efforts analyze the changes taking place in the homes of consumers, on their phones, and in stores. “Reimagining marketing in the next normal,” for example, documents six of the biggest shifts emerging from COVID-19. One of the most intriguing is the rising importance of neighborhoods: with travel largely shut down, marketers must figure out how to localize their outreach.

SOURCE: Mc Kinsey

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According to the food sector related to industry workers, they do not have the opportunity to work from home and are required to continue to work in their usual workplaces. Keeping all workers healthy and safe in the food manufacturing plant and supply chain is critical to surviving the current pervasive. Maintaining the transportation of food is an essential function to which all stakeholders along the food chain need to contribute. This is also required to maintain trust and consumer stratification in the safety and availability of food.


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The pandemic has focused attention on how dependent we all are on what happens in other parts of the world for the products we use every day. As businesses look to reinvigorate their operations after the crisis, current innovations in sustainability certification can help build more resilient supply chains through a stronger focus on continuous improvement, transparency and shared responsibility. Here are three ways to do just that.

SOURCE: World Economic Forum

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Many businesses in Africa have discovered new ways to bring goods and services to their clients during the COVID-19 lockdown. Both big and small entrepreneurs stand to benefit from online trade after the pandemic.


Image credit: alliance/dpa/G.Jun

One of the most striking impacts of the Covid-19 outbreak is the harsh way it has exposed the weaknesses in supply chains for businesses around the world. Many were caught out amid panic buying of daily necessities, such as toilet paper, the unexpected demand surges for baking products and some food items, and most tragic of all, the scarcity of life-saving drugs, ventilators, masks and personal protective equipment. Despite decades spent fine-tuning supply chains, most companies found themselves struggling to fulfil their needs for raw materials or finished products.

SOURCE: The Straits Times

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Many governments have focused on providing special unemployment benefits to laid-off workers. However, few programs have tried to train and entice workers to switch over to understaffed sectors of the economy. To be sure, this approach is not a magic bullet — in the past months, consumer demand has dropped dramatically, meaning that some reductions in the workforce were inevitable, making unemployment assistance a necessity. Nonetheless, there has been a missed opportunity to help rebalance demand and supply for labor at a critical time, which could soften the blow for many workers. To correct this imbalance, we need mechanisms to assess missing skillsets quickly and rapidly retrain laid-off workers. Doing so requires speedy and seamless collaboration across different sectors, as this crisis cannot be dealt with either by the private sector or by governmental agencies alone.

SOURCE: Harvard Business Review

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After the devastation wreaked by Hurricane Maria in 2017, the Dominican company, Rodney’s Wellness Retreat used a Direct Assistance Grant to rebuild and enhance the company’s resilience. Despite the halt to operations due to the COVID- 19 pandemic, Managing Director of the Retreat, Lucilla Lewis anticipates “a strong recovery”.

SOURCE: Carib-export

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The COVID-19 pandemic has significantly changed consumer behaviours and needs. Several Caribbean firms have strategically repositioned themselves to successfully access new opportunities that have arisen as a result of these evolving trends.  Review the various strategies your company can use to identify your opportunity.

SOURCE: Carib Export

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The coronavirus pandemic has placed considerable strain on small and medium sized food producers. Many have responded with ‘inspiring, creative and innovative’ solutions. REFRAME takes us on a tour of how SMEs in the North Sea region have adjusted their business models.

SOURCE: Food Navigator

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The Covid-19 pandemic has brought about an unprecedent business environment, with many countries having imposed total travel bans in an attempt to contain the spread of the virus. For Kenya’s national carrier, Kenya Airways, this means many airlines remain grounded, a situation they did not anticipate. Against this, Group MD and CEO Allan Kilavuka highlighted that the demand for cargo vessels across the world is high, however the main freighters operate mostly in Europe and America creating a shortage of cargo aircraft in Africa.

SOURCE: The Start Newspaper Kenya

Image credit: The Start Newspaper Kenya